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Dear subscribers,

In my last post, I wrote about why creators and communities will shift rapidly to NFT memberships that they own. What’s great about this trend is that:

The NFT is just a tool – the utility is up to the creator and their community.

I believe that NFT memberships are how 1,000 true fans will be realized. Let’s take a look at how you can build a thriving NFT membership community by examining three of the best:

1. VeeFriends

2. Moonbirds

3. Meta Angels

Today’s post is brought to you by…Highlight

Highlight makes it easy for creators to build an NFT membership community that they can own with their fans. I’ve had a chance to demo the platform and was very impressed by the level of polish. With Highlight, you can:

1. Let fans mint NFT memberships directly using their credit cards

2. Give NFT holders access to your community, content, and even merch store

3. Get insights about your most loyal fans

Highlight is backed by Haun Ventures and other top investors. Check them out below:

Visit Highlight

VeeFriends

VeeFriends is a collection of 10,255 NFTs featuring 268 characters drawn by Gary Vaynerchuk. Each NFT has a trait that Gary believes in like “Passionate Parrot” (yes this sounds ridiculous but keep reading).

The collection launched at 2.5 eth in May 2021 and now has a floor of 8 eth. Here’s why I think VeeFriends succeeded:

Creator

“Love or hate Gary, you can’t deny that he’s a great marketer.” – VeeFriends holder

Gary can sometimes be polarizing but he’s undeniably great at promotion. He has a huge audience and a proven track record of launching successful businesses. A bet on VeeFriends is a bet on Gary.

Community

Gary is committed to building a strong community for VeeFriends. He created educational content to help his audience buy NFTs for the first time. He also continues to engage daily in the Discord, which now has 375K members.

Utility

“In the worst case, I can attend a conference. In the best case, VeeFriends becomes a valuable IP.” – asf.eth (Veefriends holder)

One of the best ways to create a strong community is to bring them together in real life (IRL). All VeeFriends holders get a free 3-year pass to VeeCon. The first conference kicks off this month with Snoop Dog, Beeple, and other top speakers.

In addition, 555 VeeFriends holders get random gifts from Gary’s team (e.g., art prints) and 300 holders get to interact with Gary himself through group and 1:1 sessions.

To recap, VeeFriends succeeded because Gary onboarded his massive audience through great education and IRL benefits like VeeCon.

Moonbirds

Moonbirds is a collection of 10,000 NFTs from Proof Collective, a private community for NFT collectors founded by Kevin Rose (Digg co-founder).

The collection launched in April 2022 at 2.5 eth and now has a floor of 24 eth. Here’s why I think Moonbirds succeeded:

Creator

Kevin is a well-known entrepreneur who also hosts Modern Finance, a popular crypto podcast. Kevin interviewed top NFT collectors and founders for a year through the podcast before launching his first…

Community

“I didn’t bat an eye at spending $7,500 [for a Moonbird] because of Kevin’s rep and the success of the OG proof collection.” – Moonbirds holder

Before Moonbirds, Kevin dropped 1,000 NFT passes for the Proof Collective community. Many top NFT collectors from his podcast and network bought these passes, bringing the floor to over 85 eth.

Because Proof Collective is private and only has 1,000 passes, people felt FOMO to be part of the community. Kevin and the team also gave Proof holders:

1. Grails (NFTs from 21 top artists)

2. Two Moonbird slots for each holder

This showed people that the team cared about…

Utility

Moonbirds holders are incentivized to hold onto their bird long-term through nesting. The longer you nest the bird, the more likely you are to reach higher tiers that unlock rewards. For example, holders who nest their hoodie birds will get a hoodie IRL after reaching a specific tier.

Other Moonbirds benefits include Proof community access, IRL events, and upcoming drops. Holders trust Kevin and team to deliver given his personal reputation and success at building the Proof community.

To recap, Moonbirds succeeded because Kevin and team proved that they can build a strong community that can deliver utility and appreciate in value long-term.

Meta Angels

Meta Angels is a collection of 10,000 NFTs from a core team of serial entrepreneurs and community builders.

The collection launched in February 2022 at 0.125 eth and now has a floor around the same price. I’ve spoken to several Meta Angels members and they all love being part of the community. Here’s why:

Creator

Meta Angels was founded by a team of doxxed, experienced serial entrepreneurs. Alex (CEO) leads product/ops, Allyson manages brand and partnerships, and Gabe runs all things technical.

All three founders had access to exclusive groups which helped their careers (e.g., YCombinator). As a result, they wanted to start Meta Angels to build an NFT community where members helped each other land real-life opportunities.

Community

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Alex Cavoulacos @acav

It has been a wild rollercoaster of a week with the @meta_angels mint.

Here’s what we planned for, what actually happened and why we’re happy we took a different approach.

A thread 🧵