https://www.discovery-studios.com/
Takeaways:
Solving a feeling can solve a problem.
Most of today’s startups solve a problem. Need a ride? Uber. Don’t have time to cook? Hello Fresh. And while Arjun’s Moment House solves the problem of digital event ticketing, he was equally focused on the feeling he was trying to reverse engineer against.
“…Not, ‘Oh, someone’s live, let me drop in.’ Or ‘Oh, this is a free thing I’m just jumping into.’ But a feeling more like when you hear Connor McGregor is about to fight Floyd Mayweather.”
A livestream event should feel special, not like a commodity. Design and UX must go beyond utility to make consumers truly feel something.
Bigger isn’t always better.
“If they don’t want what you make, screw them. You’re just filtering down to a more dedicated audience that does love you.”
In an age where a blue check and the letter “k” in your follower count signals legitimacy, Josh offers an alternative viewpoint.
For most creatives, a loyal, more engaged following is more rewarding than a stadium-sized following of indifferent viewers.
The big tech players don’t always have the advantage.
“…they (musicians) don’t want to charge their fans $15 for something and then give them a YouTube link at the end of that transaction.”
Just because your most-used apps have livestream features doesn’t make them the obvious choice for hosting digital events. Creators are brands who look to pair themselves with platforms that share their values. If you’re a premium creator, you want to perform with a premium service.
Digital deserves its own tour stop.
“We believe the last date of every tour should be a worldwide, cinematic experience accessible to anyone on the planet.”
12/15 – New York
12/17 – London
12/19 – Moment House
For musical acts in particular, Arjun is focused on making sure digital experiences are injected into the core operations. A livestream event has global appeal and should be curated as if the entire world is watching — not just a plan b or afterthought. Artists such as Tinashe and Halsey have already adopted this viewpoint and are giving Moment House dedicated tour dates.
NFTs will be season tickets for your favorite artist.
“I think that digital experiences are the best compliment to NFTs for utility because they’re globally accessible.”
There’s been plenty of talk around the absence of physical utility when it comes to NFTs. If Tinashe releases an NFT that grants backstage access to all of her shows, cool, but who’s really going to follow her around the world and take advantage of that? Now, if it gives you access to quarterly interactive livestreams, then that becomes a more attractive investment.
Meta is more than just a game.
“I think a non-game-centric approach will be when artists are deeply motivated to establish 3D presences.”
Gamification runs the metaverse at the moment. But Arjun predicts it’ll only really start to gain serious traction once artists have an economic incentive to maintain their meta presence. Much in the same way that musicians take to Twitter and Instagram to extend their reach and connectivity.
To get the full story from Arjun Mehta, listen to his episode of The Creator Economy Podcast here:
Global Discovery Blog 
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