https://www.discovery-studios.com/

Takeaways:

Do you know what creative class you’re in?

In Josh’s eyes, there are three creative classes: creatives, creators, and celebrities.

Creat-ives do it for the love of the game. They make things and share because they’re compelled to — not for money or fame.

Creat-ors make creativity their identity. They’re looking to build an audience through two-way dialogue and strive to earn money for their endeavors.

Celebrities are… Well, we know who they are. They’re in major movies. They’re walking down runways. But this creative class has a one-way relationship with fans. Celebrities broadcast creativity, but don’t stick around and ask what you think.

Bigger isn’t always better.

“If they don’t want what you make, screw them. You’re just filtering down to a more dedicated audience that does love you.”

In an age where a blue check and the letter “k” in your follower count signals legitimacy, Josh offers an alternative viewpoint.

For most creatives, a loyal, more engaged following is more rewarding than a stadium-sized following of indifferent viewers.

Meet the multi-SKU creative.

“Being a multi-SKU creator means that you have a lot more opportunity to develop a really deep relationship with the fans, as well as be able to monetize a lot more deeply.”

Up until fairly recently, creators were specialists. They stayed in their lanes. If you were a singer, you recorded songs. Nothing is baffling about that approach. But today, we’re seeing the rise of what Josh calls multi-SKU creatives. These are people who diversify their output across a variety of mediums and channels. So now you have singers who release songs, have a podcast about their songwriting, and run a YouTube channel where they teach singing lessons.

The future is immersive.

“I think we’ll start to trust individual curators to help us find experiences in the metaverse and they’ll be so much more vivid.”

If you’re a creator, grab your NFT hammer. You’re about to build the metaverse, or at least curate it. Josh believes the curatorial role will be crucial for creating engaging experiences in the wild west of the web. Who will bring fan bases together? Who will design the venues?

Get familiar with Tokenomics.

“I think that the ability to solve chicken and egg problems for content marketplaces with cryptocurrency has a lot of potential.”

It’s not a college course yet, but don’t be surprised if it is soon. Emerging platforms now have a new growth strategy that gives early users an incentive to join: tokens. Thanks to blockchain, if you think you’re the next big thing, you can give your first believers a token. Then, if the platform grows, that token becomes more valuable. Now everyone involved benefits from success.

To get the full story from Josh Constine, listen to his episode of The Creator Economy Podcast here:

LISTEN

https://www.discovery-studios.com/